PICKLEBALL PACK

This entry-level pickleball pack includes two paddles, two balls and a carry bag, providing all the essentials for beginners to embark on this engaging new sport.
The main goal of the packaging design is to attract potential new players while ensuring feasible and cost-effective production.

DESIGN CONCEPT

Head's trademark asymmetry is directly incorporated into the shape of the box, departing from the traditional graphic application. The packaging's unique morphology will help the product stand out on the shelves of large retailers.

MASS PRODUCTION

The challenge is to create a unique design that represents the brand and can safely hold and display all components, while keeping it simple enough to be mass-produced and shipped by the supplier overseas.

FINAL DESIGN

In the end, industrial design is a harmonious convergence between conceptualization and mass production. It is an art form that balances creativity with practicality, bringing together the visionary ideas of designers and the efficiency of large-scale manufacturing.